Variable Data Printing

Variable Data Printing (VDP) is a form of on-demand printing in which elements such as text, graphics, and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

VDP enables the mass customization of documents (including graphics) via digital print technology, as opposed to the mass-production of a single “static” document using offset lithography. For example, instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized content and messages for each customer.

VDP is mainly used for direct marketing, customer relationship management, advertising and invoicing on self-mailers, brochures or postcard campaigns.